What Lyst reveals: the searches that predict the next it-bag

In the digital age, search data not only reflects consumer tastes, but also anticipates the trends that will dominate luxury fashion. The Lyst platform, with its global search index, has become a thermometer that predicts which handbags will become the next "it-bags" and how the choice of materials and cuts communicates identity and status.

Data Analysis: Numbers That Speak

• According to the Lyst Index 2025 , matte leather bags with minimalist lines have seen a 42% increase in searches , while models with shiny details or striking textures remain in specific niches.

• Structured cuts and long silhouettes, from tote to baguette, show that consumers are looking for a balance between functionality and elegance.

• Combining quantitative data with runway observations allows us to predict which models will dominate Instagram, online stores, and influencer wardrobes in the coming months.

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Cultural reading: beyond the numbers

• The interest in simple materials and elongated cuts reflects a quest for quiet luxury : pieces that communicate status without the need for ostentatious excess.

• The most sought-after handbags are not only functional objects, but also symbols of belonging to a group that values aesthetic discretion over the digital noise of hype.

• The popularity of long, structured silhouettes indicates a desire for order and control, a counterpoint to the speed and immediacy of online culture.

  
  

Materials and catwalk: the impact on perception

• Recent runways from Bottega Veneta, Celine, and Chloé have reinforced this narrative: smooth leathers, matte finishes, and strategic pleats combine with clean lines, creating bags that balance innovation and timelessness.

• Metallic details and patent leather appear occasionally as accents of personality, without dominating the conversation, emphasizing sophistication over spectacle.

• Together, the data and materials reflect a market where intelligent design and cultural aesthetics are driving the next wave of desirable objects.

Conclusion

Lyst not only tells us what bags consumers will be looking for, but also how the hierarchies of luxury and style are being reconfigured. Between long silhouettes, precise cuts, and understated materials, a landscape is emerging where the "it-bag" is as much an aesthetic investment as a cultural gesture.