Marketing and creative direction for fashion and lifestyle brands.
From Teen Vogue in New York to running marketing for fashion brands in Mexico City and Madrid. From strategy to the object in your hands.
Book a 30-minute call- Since 2016
- 3 cities
- Online sales from 17% to 45% at Teria Yabar
- Karl Lagerfeld and Dior pop-ups
- Fashion lecturer at Universidad Nebrija
- Teria Yabar
- Liverpool México
- Maison Mesa
- Merletti
- ÉVEL
Fashion brands don't fail for lack of talent. They fail for lack of direction.
Good product, good photos, and it still doesn't sell. Usually one idea is missing: who you speak to, what price you defend, how you look and what you say. That's my job.
Work
See all workHow I work
- 1
Diagnosis
I understand the brand, the customer and the competition. You leave with a clear document on what to change.
- 2
Direction
I define positioning, identity, campaign and messaging.
- 3
Execution
I coordinate photography, design, packaging and channels until it reaches the customer.