Liverpool Polanco: the store as a brand stage

Problem

The Polanco boutique store had to work as a showcase for luxury brands and fashion events, with a set-up that changed every season.

Approach

Led the display team. Pop-up stores for Karl Lagerfeld, Dior (fragrance) and Vive Bonito (furniture). Set-up of Fashion Fest 2017, 2018 and 2019. Own store projects with their logistics. Administration and invoicing with the secretariat and management. Training for the teams of other stores against "workshop blindness". Career plans for the team.

Result

3 editions of Fashion Fest, pop-ups for luxury brands and training for the display teams of other stores in the chain.